Writing

Notes on retention, expansion and where Customer Success is heading, from someone still running it day to day.

  1. The CCO role is changing fast

    Retention, expansion, churn, NPS and capacity still matter. The new questions are about where humans stay involved and where agents act.

  2. Most Digital Customer Success models are about to break

    Scaled humans plus automation was the answer to serving thousands of low-ARR accounts. Agents change the economics, and the model with them.

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